“The message it sends is, ‘you weren’t important to us before when it was risky but now, only when it’s safe, we’re willing to put our neck out there and support this community. The truth is, “these brands are now feeling like it’s safe and less risky to ,” says Jenn T. The real question is: where were these companies before supporting queer people benefited their bottom line? This acceptance of the LGBTQ community has become increasingly reflective in advertisements and companies are now publicly supporting gay rights.īut it’s easy to just slap a rainbow on shoes, shirts or bottles of alcohol for pride. citizens has risen from 32% in 2002 to 67% in 2018 and 92% of LGBTQ adults say society has become more accepting of them in the past decade. In fact, support for gay marriage among U.S. It’s no secret that attitudes toward LGBTQ people have changed drastically in recent years. While it’s extremely tempting to lose ourselves in the rainbows, glitter and flamboyant unicorns, it’s important to consider why companies are marketing to the LGBTQ community.ĭo they really care about the interests of queer people or are they simply capitalizing on pride to turn a profit? BIV inspired products and LGBTQ inclusive advertisements. For the next few weeks our newsfeeds will be flooded with endless iterations of ROY G.
As any gay worth their rainbow knows, June is pride month.
